What In The World TX is a DFW based interior and gift boutique, owned and operated by interior designers Richi Kyser and Jennalee Trammel. Each mothers of three sons, they would often find themselves uttering the phrase “What in the World!?” to one another, as they walked through life’s ups and downs, raising their children together!  After 20 years of friendship and commenting many times that they would love to have a business together, they decided to join forces to bring local customers a curated selection of home decor and accessories. Bonded by a common love of family, interior design and Jesus, Richi and Jennalee are excited to now present their business to customers across the nation through online sales channels and social media shops!